Gamification Design Thinking

Mis estimados lectores, aquí va un excelente artículo de mi colega Andrzej y que comparto con vosotros dado los cambios que ha realizado, mi enhorabuena al autor por su empeño en difundir la gamificación e intentar hacerla cada vez más fácil .

Un cordial saludo

Julia Echeverria

Another day another framework. This time I can’t really lay claim to it though. This is my interpretation of Design Thinking – a very well know framework! I have mixed it with a few well know lenses for innovation – again, nothing new. It is presented here just as an aid for those who may not already be using it!

First, here is the basic process of design thinking

Gamification Design Thinking Outline

 Step by step:

  • Define and understand the actual problem. Very often the initial brief does not hold the problem that needs solving! Question, question and requestion and if needs be, re-frame the problem totally.
  • Empathise with the various people involved. Design thinking is all about putting the user first. So consider what types of user you will have, this is not the same as User or Player Types, this is what people need from the system. Who are the users, why are they using the system. What does Mavis, 83 from Wales need compared to Dave, 23 from Leeds? Sometimes it is good to survey potential or current users to get an idea of who they really are and then come up with some average users to role play with! Also, don’t forget the stakeholders needs in this. What do they want to achieve by gamifying the system? How will they react to it and your ideas?
  • Ideate – come up with ideas! Propose solutions and then analyse them (more in that in a moment). This is part of an iterative process, at this stage though there is no right answer.
  • Experiment with the best ideas. Pretotype and prototype and do it again until you have something you think is worth taking forward.
  • Test your pretoype or prototype with the target audience and with the stakeholders. Iterate between testing and experimentation until you are ready to release at least a minimum viable product (MVP).  Amy Jo Kim has an amazing course on MVP development actually!

Gamification Design Thinking Expanded

Whilst this is set out as a step by step process, actually it is iterative. At any point you could go back tot he start, but by the time you are into the experimentation phase, you should have a pretty solid idea of where you are going.

Now this is all great, but even high innovation has to have a reality check from time to time. That being the case there are three common lenses that can often be applied to help drive innovation.

Innovation Lenses

  • Desirability: Is the product or solution you are looking at actually desirable to the users or the stakeholders? It may be great in your mind, but does it actually hit all the points they need?
  • Feasibility: Is your idea actually possible with current technology and skills? Can it really be done?
  • Viability: Can it be done within the constraints that reality often put upon us. Can it be done to budget and is it sustainable long term?

Innovation Lenses

Applying these lenses to the Ideate, Experiment and to a less extent the Test phases can save a lot of pain in the long term. Really, by the time you are hitting the test phase, you should have a clear view of each lens!


Using this sort of process is very common in this day and age of constant innovation, but it really can help focus your thoughts and designs, especially early on in your processes. Just like gamification should be, it all puts the users experience first.

Let me know if you use it and how you have got on!

Publicado por

Julia Echeverría Moran

The next "resume" present what I have done some years ago. Actually, I am dedicated only on research different ways to improve technology on education. Over the last decade or so, I have specialized in the development of training courses for both government, industry and educational institution in the constant race to take full advantage of technologies, which advance in “Internet time”. Every course is designed for a specific audience and a specific goal and lenguage, Gamification intrigues me. It's the way to engage my cliente's employees into learning the latest round of training that they're not always sure that they want to work at learning. I believe on peer to peer collaboration and doing some work with as well as participating on international study group and researcher. I think there is a huge gap between the theory and practice, in my case, as a consultant I have created my own company knowing the day to day business activity and training needs that have been created over these years, so, what I have taught has first implemented, giving my courses a plus, in which theory and practice have been linked. On the other hand, right now, I think one of the big challenges for my school, Social Media College, is to provide employees, managers, students and teachers of minimum digital skills in order to compete in the labor market on equal conditions and growing as digital citizens. I currently spend my time alternately between Siena, Italy and the Spanish Alcarria where I find the peace and solitude to carry out my project planning and develop my eLearning platforms and tailered courses, studing and writting. I'm a born traveller and being small is a great advantage in fitting into modern ultra-compact airline seats whether my clients are in Europe or the Americas. Contenido multimedia (1)Este puesto tiene contenido multimedia (1)

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